Marketing Tip: You need your own internet domain name.
While some people don’t mind sending email to an AOL, GMAIL or HotMail account, it lacks a sense of professionalism and indicates to the world that you don’t take modern communication practices...
View ArticleIf you Steal From a Client, Don’t let your Website Domain Lapse.
Perhaps an even worse fate is to take an advanced fee from a client on the same day your license is suspended, cash the check and then advise the client they can pick up their file but make no attempt...
View ArticleMarketing Tip: The look of your brochures and other marketing is important
They don’t have to be four color glossy and professionally photographed and done. However, if it looks less than professional or has typographical errors, you may convey the wrong impression to...
View ArticleMarketing Tip: Get on the Web
Every firm or solo should have a website or blog (or both) but make it more than a “brochure.â€
View ArticleMarketing Tip: Give visitors something to “take away†from your blog.
Everyone likes to get free information and your blog or website is a great way to help with your marketing efforts
View ArticleMarketing Tip: Always Give your Client 2 Business Cards
Happy clients can be some of your best marketing, so give them a card to keep and one to pass on to someone else.
View ArticleMarketing Tip: When you get a business card, don’t just throw it in a drawer!
When you receive a business card from someone, use the back side to write down where you met them and one thing that they seemed to be interested in.
View ArticleDo you really need a firm “tagline”?
Interesting post over at The Great Jakes Blog on the necessity and usefulness of taglines in building a law firm's brand in marketing efforts. For those of you not familiar with the term, a tagline...
View ArticleTips to Market your Law Practice in a Tight Economy
Terrie Wheeler of Market Your Law Pracitce provides self paced marketing services and virtual marketing coaching to attorneys (State Bar of Wisconsin members receive significant discounts as...
View ArticleWhat does an Iconic Atlanta Rib Shack and a Successful Law Practice have in...
During a recent trip to Atlanta, I was taken to one of it's iconic restaurants: Fat Matt's Rib Shack . In addition to serving up barbecue and comfort style side dishes, Fat Matt's also has live blues...
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